stealth marketing

 Strategy designed to target market customer groups without competitors knowing what one is doing.

American business jargon. 2014.

Look at other dictionaries:

  • stealth marketing — ➔ marketing * * * stealth marketing UK US noun [U] MARKETING ► advertising a product in such a way that people are not aware that you are trying to persuade them to buy it: »Product placement in films is a form of stealth marketing. → Compare… …   Financial and business terms

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  • Undercover marketing — (also known as buzz marketing, stealth marketing, or by its detractors roach baiting) is a subset of guerrilla marketing where consumers do not realize they are being marketed to. For example, a marketing company might pay an actor or socially… …   Wikipedia

  • Viral marketing — Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales)… …   Wikipedia

  • buzz marketing — ➔ marketing * * * buzz marketing UK US noun [U] ► MARKETING, E COMMERCE a method of selling a product by getting people to talk about it to other people, especially over the internet: »Buzz marketing needs to be used very judiciously for it to… …   Financial and business terms

  • Astroturfing — in American English is a neologism for formal public relations campaigns in politics and advertising which seek to create the impression of being spontaneous grassroots behavior, hence the reference to the artificial grass, AstroTurf.The goal of… …   Wikipedia

  • Sockpuppet (Internet) — For Wikipedia policy on sockpuppets, see Wikipedia:Sock puppetry A sockpuppet is an online identity used for purposes of deception. The term a reference to the manipulation of a simple hand puppet made from a sock originally referred to a false… …   Wikipedia

  • Word of mouth — is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person to person manner. Word of mouth is typically considered a face to face spoken communication, although …   Wikipedia

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